CHRISTOPH HOFFMANN, KAI HOLLMANN, ARDI GOLDMAN & STEPHAN GERHARD
- AUSTRIA | GERMANY
It’s one thing to say your hotels appeal to those who favor personalized experiences over cookie-cutter blandness. But few hoteliers can back it up like the mischievous masterminds behind the Germany-based 25hours hotels. The four visionaries commission artists and film-set designers to create interiors that are inspired not by hotel ...
“We aim to give people the possibility to think in a big way or to think in a small way. What is important is how you create and tell a story. We like to tell stories.”
... convention, but by literature and pop culture. Ardi Goldman is their resident visionary, from real estate development down to the finest detail of décor; Stephan Gerhard keeps his sharp Swabian eye turned to the numbers; Kai Hollmann is the grand seigneur of Hamburg’s hospitality industry and CEO Christoph Hoffmann claims the title of unwitting captain of their cunning fleet. Together they are 25hours. Their attention to detail can be seen in every one of their hotel concepts, from the tribute to American culture at the 25hours Hotel Frankfurt by Levi's to the traditional circus and seafarer themes in Vienna and Hamburg's Hafencity property, respectively. Artists such as the Berlin-based illustrator Olaf Hayek, who worked on the Vienna property's walls, then transform these ideas into reality. “We try not to answer questions, but to create them,” says Goldman. “They are ideas that can grow in a person’s mind. We aim to give people the possibility to think in a big way or to think in a small way, but always to think. What is important is how you create and tell a story. We like to tell stories.”