OVEN TWEET

The Tweet machine at the Albion cafe getting ready to send a tweet about the freshly baked bread.

THE ALBION OVEN TWEET: WAKE UP, BREAKFAST IS READY!

In the last couple of years the area around Redchurch Street in East London has gone from a forgotten, out-of-the-way road to a well-trafficked promenade. At the center of it all: Terence Conran’s Boundary and its in-hotel bakery – now tweeting to let loyal followers know what’s just come out of the oven.

Raw brick buildings. Art galleries. Young, urban hipsters hiding their eyes behind massive shades after a good night out. Welcome to Shoreditch.

From over a block away, the smell of freshly baked bread comes wafting through the morning air. Albion, the ...

“We can now communicate with around 2,500 followers and neighbors and tell them when the croissants or buns are out of the oven”
SIR TERENCE CONRAN
The interior of the Albion cafe & bakery, Boundary hotel‘s casual cafe
Freshly baked bread at Boundary Hotle's cafe & bakery, the Albion Freshly baked cakes & cookies at the Albion cafe & bakery, Boundary hotel‘s casual cafe

... Boundary hotel‘s casual “caff” and mini-market, is the area’s open “living-room” for straightforward, locally sourced British fare from deviled kidneys to sausage and mash.

Regulars are always on time for fresh breads and cakes because the Albion has connected its oven to a Twitter feed. “We can now communicate with around 2,500 followers and neighbors and tell them when the croissants or buns are out of the oven,” says owner and design legend Sir Terence Conran.

Besides mouth-watering baked goods, the shelves of the Albion’s small shop are stocked with a range of everyday items such as jams, biscuits and teas, along with special occasion chocolate treats and cooking essentials like stocks and goose fat. Cheeses and creamery items from Neal’s Yard Dairy and high-quality meats from happy cattle are also available. And there’s even more to it: seasonal fruit and vegetables come directly from the kitchen garden at Barton Court, Terence Conran’s English countryside home. Fancy some real Conran cabbage?

 Basket with fresh vegatables at the Albion in Boundary street  Delicious shrimp dish at the Albion in Boundary Street  Street view outside the Albion cafe & bakery, Boundary hotel‘s casual cafe
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